news

Martha Stewart's Aesthetic But for Kitchen Knives

Martha Stewart's Aesthetic But for Kitchen Knives

Imagine a kitchen bathed in soft, luminous neutrals—where pale ivory walls and light oak counters create a serene canvas for every utensil and tool to shine. Here, a pristine white-handled chef’s knife isn’t merely functional; it’s a sculptural accent, its elegant form echoing the calm sophistication Martha Stewart infuses into every room. Enter the Shiro Hane series. We have them at Vivront. Each blade, made from BD1N, bears a clean finish that harmonizes beautifully with the minimalist white corian handle. That handle’s weight and shape are typically enjoyed by folks with smaller hands. Whether resting on a honed marble slab...

Read more


Joseph Rueter Talks Sharp Knives, Safer Cooking, and SHARPOW on FOX9 Good Day

Joseph Rueter Talks Sharp Knives, Safer Cooking, and SHARPOW on FOX9 Good Day

Joseph Rueter joins FOX9 Good Day to explain why dull knives are dangerous, how often you should really sharpen, and how Vivront’s SHARPOW kits are making it easier than ever.

Read more


Joseph Rueter Shows How Easy Knife Sharpening Can Be on WCCO

Joseph Rueter Shows How Easy Knife Sharpening Can Be on WCCO

Vivront Founder Joseph Rueter joins WCCO to share why sharper knives are safer, faster, and way more fun to cook with and how SHARPOW makes sharpening easy from home.

Read more


Vivront on Shop Girls podcast episode

Joseph Rueter Talks SHARPOW and Knife Care on the Shop Girls Podcast

Vivront’s founder Joseph Rueter joins the Shop Girls podcast to introduce SHARPOW — a new knife sharpening kit that makes professional-quality sharpening as easy as dropping a box in the mail.

Read more