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Vivront founder Joseph Rueter joins KARE 11 to talk about sharp knives, safer cooking, and why keeping a good edge can make all the difference this season.

Mareko Maumasi At Vivront, July 2025 Meet the maker series.  Transcript created via audio file. Um’s removed and content edited for clarity and intent.  TL;DR Context Vivront: Kitchen knife shop in Edina, MN — sharpening, classes, serving restaurants and home cooks. Event connected to Craft Made Aprons and their charitable foundation Help the House. Mareko designed a Kevlar apron for makers that blends workshop utility with chef/kitchen functionality. Mareko Maumasi is a world‑class bladesmith and Damascus steel artist, creating heirloom kitchen knives that blend history, precision, and stunning design. From ancient pattern recreations to bold new mosaics, his work is...

Imagine a kitchen bathed in soft, luminous neutrals—where pale ivory walls and light oak counters create a serene canvas for every utensil and tool to shine. Here, a pristine white-handled chef’s knife isn’t merely functional; it’s a sculptural accent, its elegant form echoing the calm sophistication Martha Stewart infuses into every room. Enter the Shiro Hane series. We have them at Vivront. Each blade, made from BD1N, bears a clean finish that harmonizes beautifully with the minimalist white corian handle. That handle’s weight and shape are typically enjoyed by folks with smaller hands. Whether resting on a honed marble slab...

Joseph Rueter joins FOX9 Good Day to explain why dull knives are dangerous, how often you should really sharpen, and how Vivront’s SHARPOW kits are making it easier than ever.