News
Should You Sharpen Your Knives or Just Throw Them Away?
Should You Sharpen Your Knives or Just Throw Them Away? Every home has them... dull knives that used to glide and now crush. The usual...
9 Common Whetstone Sharpening Mistakes (and 6 Ways to Finally Win)
If you’ve ever picked up a sharpening stone with good intentions only to end up frustrated, confused, and holding a knife that’s somehow worse than before...
Joseph Rueter Talks Sharp Knives and Safer Cooking on KARE 11
Vivront founder Joseph Rueter joins KARE 11 to talk about sharp knives, safer cooking, and why keeping a good edge can make all the difference...
Mareko Maumasi: Inside the Mind of a World-Class Damascus Bladesmith
Mareko Maumasi At Vivront, July 2025 Meet the maker series. Transcript created via audio file. Um’s removed and content edited for clarity and intent. TL;DR...
Martha Stewart's Aesthetic But for Kitchen Knives
Imagine a kitchen bathed in soft, luminous neutrals—where pale ivory walls and light oak counters create a serene canvas for every utensil and tool to...
Joseph Rueter Talks Sharp Knives, Safer Cooking, and SHARPOW on FOX9 Good Day
Joseph Rueter joins FOX9 Good Day to explain why dull knives are dangerous, how often you should really sharpen, and how Vivront’s SHARPOW kits are...
Joseph Rueter Shows How Easy Knife Sharpening Can Be on WCCO
Vivront Founder Joseph Rueter joins WCCO to share why sharper knives are safer, faster, and way more fun to cook with and how SHARPOW makes...
Joseph Rueter Talks SHARPOW and Knife Care on the Shop Girls Podcast
Vivront’s founder Joseph Rueter joins the Shop Girls podcast to introduce SHARPOW — a new knife sharpening kit that makes professional-quality sharpening as easy as...
Mareko Maumasi: Meet the Maker Series @ Vivront Edina
Join us July 21 for an evening with award-winning knifemaker Mareko Maumasi. A live conversation, knife care tips, and light bites in the shop.