Why Home Cooks Are Upgrading Their Knives (And What That Means for You)
In a world where any random kitchen knife is a click away, something interesting is happening: more cooks at home and in pro kitchens are upgrading to better blades, investing in sharpening services, and asking more questions about their tools. Here’s why and what to do with that shift from our perspective.
1. The Market’s Growing—and Getting Smarter
Research published in October 2025 by Fortune Business Insights puts the global kitchen knife market at over $4B by 2035, doubling from $2.1B in 2025. That’s not only inflation. Tt’s consumers making decisions for higher quality. The “grab anything from a box store” phase is shirking. People seem to be looking more for gear they’ll enjoy using for years, link.
2. Fit, Function, and Feel Matter More
Lab testing by Good Housekeeping and others confirms: buyers aren’t just looking for brand names. They’re after balance, performance, edge retention, and comfort. That puts pressure on the knife aisle and opens the door for retailers who can curate and explain, not just stock SKUs, link.
3. Dull is the Problem
A knife is only as good as its edge's ability to cut. Most home knives are too dull to function well. Popular Mechanics recently pointed out what we see every day: even the best knife, neglected, becomes a burden. That’s where sharpening services, edge education, and proper tools come in.
What This Means
- If you cook regularly: treat your knife like your furnace or great shoes and maintain them. When did you last hone or sharpen your knife?
- If you sell or service knives: consider shifting the story from “what should I buy?” to “how do I keep this tool at its best?”
- Consider sharpening subscriptions, or knife-skills and sharpening classes.
- Use storytelling. Dull knives frustrate. Sharp ones create joy, speed, and safety.
Final Take
A sharp knife isn’t just a tool, it’s an experience that leads to more confidence and a changing diet. One that pays off in joy, speed, and satisfaction. Help people treat their tools that way and they’ll be better off for it!
Order your knives sharp via Vivront or Sharpow (via retail SKU, think grocery). It'll take a few days... you'll be cooking with more confidence soon.
