America’s Dull Secret
Most people bought a sharpener. Most gave up.
Most Americans have owned a knife-sharpening gadget, but the majority have quietly stopped using them. A new national survey by Vivront, on behalf of its sharpening brand Sharpow, found that 67 percent of adults have bought or received a sharpener, yet only 28 percent still use one regularly. Many said their gadgets didn’t work as promised or even made their knives worse. Others said they were too complicated or time-consuming to bother with.
- 67% of Americans have owned a knife-sharpening gadget
- Only 28% still use one
- 19% replace knives when dull
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18% don’t sharpen at all
Read the press release here.
A Gadget Graveyard
Pull-through tools promise easy sharpening. They looked simple but hide real complexity. Results disappointed. Knives felt worse. Gadgets went to the drawer.
Most people didn’t fail at sharpening. Rather, the tools fail them.
The Middle Ground
Some sharpen on stones. Some buy new knives. Many live with dull ones. The real opportunity is the middle: cooks who care but don’t want to guess.
They don’t want another gadget. They want results they trust.
The Real Edge
Sharpow returns sharpening to where it belongs: made effortless for the home cook and accomplished by pros who practice all the time. Kits move through the U.S. Postal Service. Simple. Reliable. Everywhere!
- Because you value tools that last longer than trends.
- Because the cook deserves as much care as the food.
- Because sharp knives make cooking calmer.
- Because fixing something right is more satisfying than replacing it wrong.
That’s the real edge... confidence restored and beauty back in motion.
A Better Loop
Each kit includes prepaid shipping both ways. No gadgets. No confusion. Just sharp knives, professionally done and returned to your door.
Why It Matters
Vivront and Sharpow exist to make dull knives, and the frustration around them, disappear. Every sharpening supports our work to improve school lunches nationwide.
When tools work better, kitchens feel better. When kitchens feel better, we all eat better.
